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Garage Intelligence &
Brand Perception Engine

Reputation matters more than ever, yet the way it is built has changed. That is why theGarage and theGarage Portugal have created the Brand Perception Engine and Garage Intelligence —a proprietary tool and a dedicated team designed to help brands maintain and boost their influence amidst the paradigm shift brought about by new AI-driven systems and increasingly complex algorithms.

The Brand Perception Engine is a proprietary development from our Intelligence & Influence team, powered by the Garage Intelligence methodology. It comprises a system of multidimensional, dynamic, and scalable procedures that allow us to analyze how brand narratives are perceived within current language models. This enables us to identify reputational biases and design personalized, multi-format strategies aimed at correcting such deviations.

From the initial setup to the first algorithmic influence plans developed for various clients using the Brand Perception Engine, the human perspective provided by theGarage’s analysts is crucial. The process integrates diverse profiles—spanning analytics, business, and account management—with proprietary tools that adapt the Garage Intelligence methodology to the specific context of each project.

Furthermore, the Brand Perception Engine helps brands deepen their positioning within these models by conducting a holistic analysis. This incorporates variables such as sentiment, recommendation levels, awareness, influence, prominence, credibility, and the legitimacy of the company and its key representatives—whether regarding specific environments or topics, or from a broader perspective.

Once the Brand Perception Engine’s analysis process is underway, our Intelligence & Influence team simultaneously develops a strategy. Based on initial data and potential intervention paths, this strategy enables brands to evolve their influence in relation to the algorithm, addressing identified sources and narrative biases while evaluating performance in real time. Three strategic pillars focused on algorithmic influence

We approach algorithmic influence from three key dimensions as a starting point:

  • Analysis of influence within LLMs to evaluate brand positioning and narrative alignment in models such as Gemini, ChatGPT, and Claude, among others.

  • Narrative and discourse advisory services to strengthen brand image and perception across different LLMs, optimizing how the brand is processed in light of each model’s specific requirements and variations.

  • Tactical and strategic implementation to enhance brand visibility and perception within these language models, addressing the diverse sources AI uses to shape its reasoning.
    Using the “Garage Intelligence” methodology, these analytical dimensions—customizable for each project—can incorporate bespoke developments tailored to specific challenges requiring greater complexity, depth, or immediate impact. These efforts can also be complemented by the work of other agency teams, such as social media, digital marketing, PR, creative, and paid media.

For more information on how the tool works, please contact us at: hola@wegarage.es