theGarage
theGarage is creative innovation applied to communication. We started out in 2015 with the aim of doing things differently in the public relations and digital marketing sector. We are serious but creative, influential but accessible, risk-taking but effective, different but recognisable, fast but strategic.
Our values
Aware that differentiation is key, we focus our work on generating value for brands, increasing their reputation, influence and positive social impact.
Independent
We work to our own rules, guided by proactivity and transparency. Our team and our customers come first.
Non-conformist
The basis of our work is that any idea is worth an extra twist. A project is not delivered until we are sure that it is the best possible version.
Risk-taking
We like to encourage the brands we work with to go one step further, to try out new things. In a changing and uncertain environment, only those brands that are committed to creativity and difference are the ones that succeed in connecting with audiences.
For communications and marketing directors, we hold the top position in areas such as the service we provide and the value we bring to their companies.
theGARAGE
We rank 13th out of 100 in the Global Market Perception Ranking, climbing 11 positions since the 2024 edition.
Journalists particularly highlight our creativity, the relevance of the information we provide, and our capacity for innovation.
31 professionals from theGarage are among the most admired in the sector.
Furthermore, we continue to climb the rankings for “Most Exemplary Agencies” and “Most Attractive PR Agencies” according to Communications and Marketing directors in Spain.
According to PRScope 2025-2026, conducted by SCOPEN.
WHAT OUR CLIENTS THINK
We hold the top rankings in…
Market and consumer insights
Delivering exceptional service
Providing value to their companies
What our clients value most about us is…
Proactivity
Agility and response time
Media relations
Agility and response time
Service and client care
Strategic planning
theGARAGE
What do journalists say about us?
in Creativity
in Delivering Relevant Information
in Capacity for Innovation
as an Advanced Digital Consultancy
TEAM
Here at theGarage we are committed to specialization, and our team has experts in corporate and product communication, lifestyle, Social Media, event production, design, and more… working for the biggest brands in sectors like technology, tourism, entertainment, finances and mobility.
MARIO JIMÉNEZ
CEO & founder
With 20 years of experience in Journalism and Communications. He is an expert in crisis management, corporate communication, finance, and technology. He is a music lover and a sommelier in the making.
ÁLVARO FERNÁNDEZ
Creative Director
An expert in B2C and B2B Communication and Event Organization, with extensive experience across the tourism, consumer goods, and entertainment sectors. He is a journalist by training and profession. He is passionate about good food, a lover of cinema (the 'seventh art'), and yes, a true enthusiast of a great graphic novel.
ARANTZA CHIVITE
Director of Strategy
Linked to the communication industry for over 10 years, she specializes in product communication, corporate affairs, crisis management, and event organization. She moves like a fish in water with everything related to innovation, technology, and its impact on society. A proud native of Navarra, a cat lover, and a knitter in practice.
ISABEL IZQUIERDO
Brand and Communications Director
Specializing in Communication and Public Relations, she also holds a background in Sociology and boasts over 12 years of experience working with both B2C and B2B brands and strategies. Her key focus areas include crisis management, technology, mobility, entertainment, and CSR (Corporate Social Responsibility).
An addicted traveler, a rookie photographer, and an unconditional fan of the cat world.
VIRGINIA CABEZA
Director of Culture and Trends
Permanently connected to the technology and B2B sectors, she possesses over 15 years of experience in corporate communication, public relations, and event organization. A native of Soria at heart, she loves reading and would "kill for an ounce of chocolate". She is also an enthusiast of sewing and actively attempts to create her own patterns and designs.
MARÍA LORENTE
News Business Director
With over 15 years of experience leading teams in various sectors, María has coordinated events at Spain Media for titles like Forbes and Tapas, as well as developing summits and awards for several market-leading brands.
ARANCHA GIL
Director of Finance & HR
Holding a degree in Labor Sciences and Industrial Relations, she possesses extensive experience in financial management and personnel administration. When she sets the numbers aside, she loves to get lost in any corner of the world.
ELVIRA PÉREZ
Impact Analytics Director
With over 15 years of experience in Communications and Reporting. She is an expert in Culture, Lifestyle, and Entrepreneurship. She has the soul of a traveler, is an incurable series fan, and a devoted dog lover.
PATRICIA MATEO
Brands & Reputation Supervisor
With over 10 years of experience working in communication agencies, she specializes in technology (both consumer and B2B), corporate communication, event management, and media relations. A proud native of Galicia, she loves the ocean and photographing sunsets. Series, movies, and books are always a good option for her.
IRENE BALLESTEROS
Brands & Reputation Director
With over 7 years of experience in the communication world, she has worked at press agencies managing the corporate communication for various B2B and B2C multinational companies. A native of Madrid (a 'Chulapa') with her heart set on Rome. She is passionate about new challenges, traveling, good food, and most of all, her dog.
LAURA BENITO
Consumer & Product Director
Over 14 years of experience in Communications and Events. She specializes in lifestyle, gastronomy, tourism, and social innovation. Passionate about unique stories and fine dining, she even produces her own wine from her Castilian homeland.
MARTA SANTACREU
Brands & Reputation Supervisor
With seven years of experience in communications and event production, she has coordinated corporate reputation strategies for B2B and B2C multinationals, particularly in Big Tech and Retail. She has worked in cybersecurity, AI, and consumer affairs, as well as crisis management and press office coordination. Like any good Catalan, she can't resist a calçotada or her date with Sant Jordi (the best day of the year).
ALMUDENA PEÑO
Brands & Reputation Supervisor
Possessing a solid track record of over 8 years leading B2B corporate communication strategies for a wide range of sectors, including technology, insurance, real estate, and retail brands. She is a devoted 'Swiftie', a beginner crocheter, and a fan of a good beer with friends.
ALBA RABADÁN
Consumer & Product Supervisor
With over 10 years of experience across various agencies and media outlets. She has worked with clients in multiple sectors including tourism, lifestyle, education, entertainment, beauty, beverages, and major consumer brands. A native of León, she is a devoted lover of books, writing, long walks, and good coffee.
NURIA TEIJEIRO
Consumer & Product Supervisor
A journalist with over 8 years of experience in communication agencies, having worked across teams specializing in consumer and B2B technology, entertainment, and lifestyle, among others. She is an athlete, a reader, and a dedicated Marvel movie fan.
BEGOÑA CLAUSEL
Consumer & Product Supervisor
With over 15 years of experience in industries such as consumer goods, retail, healthcare, and technology, she works with brands including Coches.net, milanuncios, CoverManager, Next Fertility, Hausera, Templa, or Bandai-Namco, among others. Throughout her career, she has also been involved in the strategy and development of campaigns for organizations such as Florette and Unicef.
PAULA ANDRÉS
Consumer & Product Supervisor
Holding a Degree in International Relations, Paula has over 7 years of experience in the communication field. Throughout her career, she has specialized in accounts within the tourism, lifestyle, technology, and entertainment sectors. A native of Navarra by birth and heart, she never misses putting on her red scarf (pañuelico rojo) at least once a year. Her greatest passion, alongside cooking, is travel, and she is always planning her next trip.
MARTA GÁMEZ
SocialLab Director
An expert in digital communication strategy with over 8 years of experience working with B2B and B2C clients. Marta has designed and executed numerous Social Media plans for large institutions, international energy companies, telecommunications firms, major Spanish insurance companies, business schools, and various other sectors.
SANDRA FERNÁNDEZ
Events & Production Director
With nearly 20 years of experience in the events sector, Sandra has developed projects for major brands such as Netflix, AMC Networks, Telefónica, and L'Oréal. She currently leads our production team, where she coordinates and oversees campaigns for clients including Sony, Google, Action, and Trainline, providing value from conceptualization through to execution.
MARTA RODRÍGUEZ
Creative Team - Copywriting
Marta worked as a copywriter for several years before specializing in creative writing, concept development, and storytelling. She has worked for brands such as Trainline, Create, and Milanuncios. She is now part of the creative team, holding transversal roles within the agency.
CELIA MARTÍN
Creative Team - Art
Celia worked for over 2 years as a designer and marketing manager for adidas CS. She then specialized in advertising creativity, collaborating with brands such as Milanuncios, Sony, and Trainline. She is now part of the creative team, where her duties are transversal, with a primary focus on creative art direction.
BEA ALVERO
Creative Team - Art
With over 6 years of experience as a designer and creative professional in communication and marketing agencies, she has worked for both B2B and B2C clients. Throughout her career, she has specialized in developing creative campaigns, participating in both strategic conceptualization and idea execution, adopting an integral approach that combines creativity, design, and brand consistency.
ANDREIA PEREIRA
Supervisor in Portugal
Andreia has over 10 years of experience in communication, gained through her work at various communication agencies across Portugal. In 2025, she became part of theGarage in Portugal, where she works for clients such as Hiscox and Parque Warner.