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Case study

With a line-up featuring Natalia Lacunza, Cariño, Gus and Kelly Roller, Trainfest was the first music festival held in a train station. A concept created by theGarage for Trainline, the bus and train ticket purchasing app, which became a concert for 3000 people at one of Madrid’s most emblematic stations. The thinking behind it was to promote music tourism and establish train travel as the most sustainable and affordable option for the season’s music festivals. The event received more than 60 press hits and 240K impressions on social media.