Häagen Dazs

Since 2021 we have been the PR agency for Häagen-Dazs in Spain. We work with them to organize events, presentations, product mailing to influencers and journalists, and carry out more typical communication tasks: sending press releases, content plans and strategies.

Our actions have included organizing their events for the press and influencers to present the new summer menus, and their special editions for Women’s Day and the collaboration with the French pastry chef Pierre Hermé for Häagen Dazs, designing story telling based on the brand’s slogan and purpose, organizing experiential events at one of the best rooftops in Madrid’s Gran Vía and in the Royal Botanical Gardens, attended by more than 300 influencers, creators, artists, representatives from the world of culture and journalists.

Each of these events has special moments, like the attendance of Adriana Chía, one of the world’s best cocktail-makers, who prepared different types of drinks live, using the new Häagen Dazs ice-creams; DJs and a variety of activities and photo-ops designed to generate dynamic and highly visual content on social media.