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BlaBlaCar

Case study

Since April 2021 we have been the Public Relations agency for BlaBlaCar, the world’s leading carpooling platform that allows more than 100 million users (8 million of them in Spain) to share trips in the 21 markets where it is present. In order to reach the company’s different audiences and position its principal messages and spokespersons in media and other formats, we manage BlaBlacar’s communication in relation to the daily press office, adverts and corporate interviews, the generation of content associated with current affairs and focussed on reports of trends, organization of meetings, etc.