Key Priorities
for Comms Director

In 2024, we set out to identify the biggest challenges facing communication directors (Dircoms) in Spain. The result was the report “Key Priorities for Comms Directors”, which gathered key insights into the work of these professionals, their vision of the media, and their relationships with partners such as agencies.

This is a study of immense value, as it brings together in one place the opinions of the individuals leading the reputation and public visibility of major national and multinational brands in sectors such as technology, tourism, automotive, finance, entertainment, pharmaceuticals, and consumer goods, among others.