{"id":972,"date":"2024-03-05T13:12:16","date_gmt":"2024-03-05T12:12:16","guid":{"rendered":"https:\/\/wegarage.es\/?page_id=972"},"modified":"2024-03-14T15:57:16","modified_gmt":"2024-03-14T14:57:16","slug":"haagen-dazs","status":"publish","type":"page","link":"https:\/\/wegarage.es\/en\/case-studies\/haagen-dazs\/","title":{"rendered":"H\u00e4agen Dazs"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

H\u00e4agen Dazs <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Since 2021 we have been the PR agency for H\u00e4agen-Dazs in Spain. We work with them to organize events, presentations, product mailing to influencers and journalists, and carry out more typical communication tasks: sending press releases, content plans and strategies.<\/p>

Our actions have included organizing their events for the press and influencers to present the new summer menus, and their special editions for Women\u2019s Day and the collaboration with the French pastry chef Pierre Herm\u00e9 for H\u00e4agen Dazs, designing story telling based on the brand\u2019s slogan and purpose, organizing experiential events at one of the best rooftops in Madrid\u2019s Gran V\u00eda and in the Royal Botanical Gardens, attended by more than 300 influencers, creators, artists, representatives from the world of culture and journalists.<\/p>

Each of these events has special moments, like the attendance of Adriana Ch\u00eda, one of the world\u2019s best cocktail-makers, who prepared different types of drinks live, using the new H\u00e4agen Dazs ice-creams; DJs and a variety of activities and photo-ops designed to generate dynamic and highly visual content on social media.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

H\u00e4agen Dazs Case study Since 2021 we have been the PR agency for H\u00e4agen-Dazs in Spain. We work with them to organize events, presentations, product mailing to influencers and journalists, and carry out more typical communication tasks: sending press releases, content plans and strategies. Our actions have included organizing their events for the press and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":944,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-972","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/pages\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":4,"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/pages\/972\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/pages\/972\/revisions\/980"}],"up":[{"embeddable":true,"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/pages\/944"}],"wp:attachment":[{"href":"https:\/\/wegarage.es\/en\/wp-json\/wp\/v2\/media?parent=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}